Client is approaching their 100th anniversary and are updating many of their logos. Among these was an update to the Regina Brand (tomatoes).
I was given scans of the original artwork (image 1) and tasked with taking the 'Queen of California' in a new direction, but keeping as many elements of the original as possible. 
I went with something more regal that represented strength rather than the 'beauty queen' aspect and wanted to highlight the vibrancy of the tomato field.

Client also asked for an alternate Renaissance painted look for promotional materials (image 3) and for an alternate horizontal version of the Regina text logo.